Magazine Luiza is a chain of stores that emerged in 1957 from the work of its founders, the couple José Donato and Luiza Trajano Donato. Over time, what was just a gift shop grew and became one of the largest retailers in Brazil.

To make this possible, in 1991, under the direction of Luiza Helena Trajano (niece of the founder of the same name), a new cycle of expansion began. 

Under his management, Magalu acquired several chains in the Southeast, South and Northeast regions. In addition, it began to operate digitally, with its first website in the 1990s.

In the 2000s, the chain increased its national presence, reaching the 1,000-store mark and creating one of the largest marketplaces in Brazil. In the meantime, the chain also increased its reach with a highly efficient logistics program.

For everything to become a reality, the company understands that it needs to value the professionals who work for it. Therefore, it invests in good training programs, career plans, comprehensive medical assistance and a series of other measures.

Employees are also encouraged to get their hands dirty and think like owners. This way, everyone has the opportunity to grow professionally and make things happen within the workplace.